Startup #Hacks to Cut Corners
- Megan Malone
- Aug 25, 2015
- 3 min read
Many startups, especially those without grants or angel investors, are cash flow challenged. Scrappy entrepreneurs have to pinch every penny to get their business off the ground. You’re in “proof of concept” survival mode, but your business has to look professional. Here are our top five money-saving tips to cut costs while still looking great.

Logo creation. If you need a logo and have very little to spend (think less than $250) a great resource is Logo Tournament. Logo Tournament allows graphic designers around the world to read about your business, learn your preferred aesthetics, and submit their designs. Along the process you can coach or make suggestions to those logos you like the best, giving a clear vision and design to those submitting. Once you choose a winner, you can also book the designer to build collateral like PowerPoint presentations, letterhead, and business cards for one unified look.
Graphic Design. My company works in a co-working space called Co-Hoots in downtown Phoenix, which is a great resource for graphic designers, but sometimes you need design work on the fly without a budget. Canva is a great online tool to use, almost like graphic design for dummies. They have premade templates for display ads, Facebook cover photos, email marketing, etc. If you use one of their stock photos, you pay $1, but otherwise the site is free and easy to use. For more involved graphic design work than a template will allow, you can always post your project on eLance.com and have freelancers across the world bid on the project.
Content. If you’re a one-man/woman-band sometimes getting content for your publications, blog posts, and client materials is downright challenging, especially if you aren’t a strong writer. Fiverr.com is an excellent resource to find writers, sometimes for as cheap as $5 per article. You can also find people who can film testimonials for your website, help with proofreading and editing, or translating content into different languages. The reason that it’s called Fivver is all projects start at $5. Browse all services available to find thousands of projects this online community can take off your plate.
Email Marketing. MailChimp is an excellent resource for email marketing, but if you are looking for something more unique, check out MadMimi.com. It’s beautiful, simple, email marketing. MadMimi gives you customizable email templates that are not only easy to use to create slick newsletters, track their open/click rates, and save/sort your email database contacts. It also provides the service for free for up to 100 contacts. MadMimi’s usability, is the simplest way to create branded, well-designed newsletters and promotions. If you gain more than 100 subscribers, it’s only $8 to upgrade to 500 accounts. Money well spent.
Conferencing. Whether you’re gathering a large group on the phone or sharing a deck online make sure you have your conferencing needs taken care of to make communication with you easy and seamless. Don’t pay for phone minutes. Instead head to freeconferencecalling.com and grab your own conference number and login details. You’re able to conference in over 1000 people at once and you don’t pay a thing. Need screen share capabilities? We like join.me, which allows you to share your screen with anyone across the world, or allows you to give access to your screen to others. And it’s free.
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