Megan A. Malone

Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook.  Globally, Google is...

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their ...

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying Team Philadelphia PA,...

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how...

MOBILE CONQUESTING’S AUDIENCE DNA The mark of a truly great digital ad campaign is the ability to learn from the results you a see and...

Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process...

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. ...

On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical...

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices...

Vici knows a little bit about Facebook and Instagram campaigns. Looking back over the last year we’ve run a little under a billion...

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a...

If you’re deciding to run a mobile-only marketing campaign you’re following a popular trend of many advertisers. Attention is the...

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the...

We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management. This is quite the...

Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing...

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising...

Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that...

When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a...

The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or...

On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right...