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Vici Media Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology
Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying Team Philadelphia PA,...
Megan Malone
Nov 7, 20193 min read
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Facebook Event: AI in Action
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how...
Megan Malone
Oct 31, 20194 min read
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New Enhancement to Mobile: Announcing Audience DNA
MOBILE CONQUESTING’S AUDIENCE DNA The mark of a truly great digital ad campaign is the ability to learn from the results you a see and...
Megan Malone
Sep 27, 20181 min read
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Google and Facebook are Changing the Rules of Political Advertising
Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process...
Megan Malone
Sep 21, 20182 min read
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Opinion: My Love/Hate Relationship with Google’s “Walled Garden”
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. ...
Megan Malone
Aug 20, 20183 min read
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Facebook Changes the Rules for the Advertising of Addiction Treatment Centers
On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical...
Megan Malone
Aug 16, 20182 min read
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Buying Premium Placement on Facebook
Vici knows a little bit about Facebook and Instagram campaigns. Looking back over the last year we’ve run a little under a billion...
Megan Malone
Apr 27, 20182 min read
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Targeting an Event With Digital? Here’s What You Need To Know
Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a...
Megan Malone
Feb 1, 20182 min read
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Marketing on Mobile? Here are some must know terms, and how to use them.
If you’re deciding to run a mobile-only marketing campaign you’re following a popular trend of many advertisers. Attention is the...
Megan Malone
Aug 11, 20172 min read
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Inside Vici: How We Stay Organized
We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management. This is quite the...
Megan Malone
Jan 3, 20173 min read
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2017 Planning: Marketing Budgets Have Gone Up (Again!)
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing...
Megan Malone
Dec 6, 20161 min read
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Google Announces Major Change to Pay Per Click Advertising
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right...
Megan Malone
Feb 24, 20162 min read
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Top 5 Ways Digital Sellers Blow the Sale
As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in...
Megan Malone
Jan 14, 20163 min read
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Digital Acronyms Explained
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here’s some common acronyms and what...
Megan Malone
May 2, 20141 min read
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